Effectively Impacting the Consumer Through Digital Media
#EVERYDAYCARE – WHIRLPOOL, DIGITASLBI AND CROWDTAP What was done successfully to meet the wants and needs of the target audience? After reading the article about the Whirlpool Corporation, I have to say that their new marketing strategy paid out big time. They were able to share real life stories via social media, TV ads, and other online marketing channels. This way, consumers were able to truly be themselves in front of the world. The most important impact all of this had was that people’s emotions were shifted in regards to the usual appliance company that Whirlpool once was. Yes, their customer service was always excellent, but they did not touch people’s hearts like this new campaign did. How was the social and consumer experience addressed? Was this done successfully? Explain. The social and consumer experience was addressed through a microsite that was specially built for their new ‘Every Day, Care’ online marketing campaign. This way, real consumers would be able to...
