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6-2 Blog: Marketing Perspective

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What do you notice about this type of marketing? The use of an social media influencer is definitely a more modern concept compared to the usual celebrity endorsement. We are talking about a young generation of online influencers who have millions of followers and great endorsement contracts with different brand companies. Using Logan Paul for an influencer post is smart for marketing companies because they can reach out to their millions of fans and promote any product or service they want. What strategies are they employing? Some of the strategies that these companies are employing would be influencer endorsements, social media marketing, as well as different promoted post ads on these different social media accounts like Facebook or Instagram. What role do these influencers play in marketing? These influencers play a huge role in marketing because they have millions of fans and followers who are eager to see the latest and greatest item used by their influencer. Companies pay a lot
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Effectively Impacting the Consumer Through Digital Media

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#EVERYDAYCARE – WHIRLPOOL,  DIGITASLBI AND CROWDTAP What was done successfully to meet the wants and needs of the target audience? After reading the article about the Whirlpool Corporation, I have to say that their new marketing strategy paid out big time. They were able to share real life stories via social media, TV ads, and other online marketing channels. This way, consumers were able to truly be themselves in front of the world. The most important impact all of this had was that people’s emotions were shifted in regards to the usual appliance company that Whirlpool once was. Yes, their customer service was always excellent, but they did not touch people’s hearts like this new campaign did.   How was the social and consumer experience addressed? Was this done successfully? Explain. The social and consumer experience was addressed through a microsite that was specially built for their new ‘Every Day, Care’ online marketing campaign. This way, real consumers would be able to share th
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A Day In My Life Using Digital Media

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    Throughout the week I usually visit the following sites and use the following applications; Instagram, Facebook, TikTok, YouTube, eBay, Fastenal.com, WhatsApp, Waze navigation, Mercari, and a few others.  Instagram is a photo and media sharing social media platform, Facebook is a day to day sharing social media network, TikTok is a very popular video sharing platform, YouTube is a video streaming website, eBay is used to buy and sell almost anything your heart desires, Fastenal.com is an industrial and construction supply website; as well as my work website that I constantly use every day, Waze is used for navigation, and Mercari is a Japanese buying and selling application.      For the most part, I use most of these applications and social media for business practices and getting more connections. Some of the negatives are personal data sharing and my information that all of these companies hold. Overall, I don't have that many negative reactions when using these websites and
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