6-2 Blog: Marketing Perspective

  • What do you notice about this type of marketing?
The use of an social media influencer is definitely a more modern concept compared to the usual celebrity endorsement. We are talking about a young generation of online influencers who have millions of followers and great endorsement contracts with different brand companies. Using Logan Paul for an influencer post is smart for marketing companies because they can reach out to their millions of fans and promote any product or service they want.
  • What strategies are they employing?
Some of the strategies that these companies are employing would be influencer endorsements, social media marketing, as well as different promoted post ads on these different social media accounts like Facebook or Instagram.
  • What role do these influencers play in marketing?
These influencers play a huge role in marketing because they have millions of fans and followers who are eager to see the latest and greatest item used by their influencer. Companies pay a lot of money to get their items endorsed by the top online social media influencers. I do find it a little crazy that Logan Paul once got paid $200,000/ day for a promoted product post that they did. In some cases, he has too much self-pride sometimes and likes to show off his wealth online. 
  • How does the use of marketing perspective impact the relationship between the company and consumer?
The way that the marketing perspective impacts the relationship between the company and the consumer would be to get a famous influencer with millions of followers to either create a social media post with that service or product they are promoting. Different online influencers promote different products. An example would be that if a man influencer is a huge fan of cars, auto manufacturers would endorse them driving the latest vehicle for a minute and pay them like $100,000 or more to do so. Social media marketing is a really competitive marketplace which is filled up with very successful and failing stories. Overall, we need to be aware that influencers have a large impact on people who are involved in social media.



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